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If you’ve put a hidden field into your Process Street template then you should be able to move over the Record ID from the Airtable record into that specific checklist which the automation runs. But your content will not be highly effective if that’s your outlook – even if the substance of your content is brilliant! Whoever said workflows can’t be fun? Let us know what has worked for you and what hasn’t in the comments below! When you’re a small team you want to be able to act quickly. VAT GB365462636. Knowing that John is a bottleneck means you can address the reasons why (no time, other priorities) and help unblock him. For example, tell writers where to find the content’s purpose, audience, word-count goals, style guidelines (for voice, tone, and format, etc. A creative briefis usually a one-page document that outlines the content goals, messages, format, design, and expected ROI. If it saves 10 minutes, it’s paid off in 12 weeks. What I’ll briefly do in this section is cover some of the mechanics of how you can link these systems up with Zapier. To replicate our kind of setup you’ll need a paid account with Zapier, Airtable, and Process Street. But, to be fair, you can use these tools for any and all departments across your business. Thanks! Some teams use spreadsheets. This meant that the author didn’t have to jump between apps to make anything happen. Content Creation Workflows: Why You Need One and How to Build It, Airtable vs Trello: The Best of Task and Project Management, The Ultimate Guide to Business Process Automation, Ultimate Guide to Small Business Automation with Zapier, 50 Ways To Save Time & Money with Workflow Automation, Form Automation: Turning Your Checklists Into Databases, 222 Zaps to Crush Your Current Process Automation, SEO Checklist: The Keyword Research Process, Social Media Influencer Outreach Checklist, Accepting, Formatting, Editing and Publishing a Guest Post, What our content creation workflow looked like when we had a small team, What our scaled up content creation workflow looks like now, How you can build a content creation workflow like ours, The Process Street templates you can use to structure your new workflows, The email text which was sent to subscribers. To put it in simple terms, our team worked out of Trello and the different stages of the flow were defined by what column a task was moved into. It will tag the Team as content-creation and it will tag the Type as blog-post. With a workflow for content production on a website project, of course you start with a brief and move through production and review and then to publish. But it isn’t always that straightforward. Content Workflow and Production. This old process of ours wasn’t laden with automation, but it did contain some automated bits. NLP-based content production workflow solution for scholarly articles publishing Challenge Owing to increase in research and development (R&D) spending across the world has resulted in an increase in the volume of research findings sent for publication. I’ve worked in both agencies and corporate setting… The last task the writer is faced with in the checklist is called Submit for Review. Your list of columns for your content creation board hit me like a ton of bricks! Using the third party automation app Zapier, this would then run a pre-publish checklist and post a link to it into the Trello card. Identify what each role does (the tasks). @adam_h_h on Twitter. We now have a fully searchable database of every piece of content we’ve ever done, or has ever been done about us. I have my own view. A written content marketing workflow provides structure to your processes and increases your execution efficiency. So I would build a blog writing process template and then every time I write a blog post I run the checklist and follow it. Here’s what defining a content workflow enables your team to do: Break down the content process into manageable tasks Identify each piece of content’s stage of development Identify each step for the content to receive approval Know who is responsible for each step and when This is further enhanced by a set of tools that helps maintain consistency of the manuscript, automates mundane tasks, … The Kingston Workflow Station is tailored to content creators who are finishing up production and need to offload files. Rob is a journalism graduate, ex-BBC audience researcher, and former head of content and project manager at a branding and design agency. With a defined workflow, everyone who helps plan, create, and publish the content knows the process and how their individual tasks fit into it. All tools included in this post are suggested by the author. Solutions that blend GPU, CPU and FPGA-based processing power with AI will bring new capabilities and efficiencies to content creation. A team may have separate workflows for certain clients or types of projects. Everyone on the team has this view. For any tasks that need more details than will fit in the workflow itself, point people to those details. Each different type of content has its own version of this view. In her book, Content Strategy for the Web, Kristina Halvorson says a content workflow determines “how content is requested, sourced, created, reviewed, approved, and delivered.”. The first step in defining a content workflow is to understand who will be involved. Expand your content marketing knowledge – attend Content Marketing University. A production workflow is a step-by-step process that allows you to understand how components must come together to produce a finished product. The narrative is linear and makes sense. It’s not a blame game buy rather a way to identify issues that need to be addressed to keep the content (and project) moving. Browse: Home. Does Airtable automatically create the record ID for use in Process Street? Social Media Influencer Outreach Checklist 4. Thanks Asha! That record becomes a … well … record of everything that was ever done in association with that article. You may show this visually, talk through the workflow, or use a tool to manage this. Once you’re building it you’ll find it becomes clear very quickly. The template above is useful for anyone, but I recommend adding it to your Process Street account and editing it to add extra steps which are specifically relevant to your business. Some content management systems enable teams to build the workflow into the system itself so that the responsible party gets notified when it’s their turn. This allowed us to store all our ideas and then assign due dates to the ideas we liked to show they were coming soon. Start free trial No credit card required. This zap below is the one which updates the Airtable record with the final post information once the editor completes the checklist inside Process Street to confirm that the article has been successfully published. Workflow is the set of statuses that can be applied to items in your project to communicate their progress. Online collaboration tools, like Trello, can help teams track their workflows, possibly using a built-in calendar to give a graphical view of the editorial calendar. When we plan our sprints we will go through the post-ideas view in Airtable and assign dates to ideas we want to use that month. The new workflow has given us the consistency to keep breaking those numbers. #contentstrategy, The 7 Core Roles of a 2020 Content Marketing Team, An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team, 5 Steps to Run Effective Large-Scale Content Projects, Fix These Big Inefficiencies in Your Content Pipeline, As in any process, the stages of #content production follow a logical, repeatable order, says @RobertMills via @cmicontent. This new process begins when the writer does. You also select to ignore any messages posted by bots, only humans. In each task card you can add comments or upload files, even add subtasks. A typical content workflow includes tasks like these: When documented, a workflow often takes a visual form showing the progression of tasks. We decided that we liked processes so much we would put our previous pre-publish on steroids. PageMajik’s workflow management system can design and handle such multiple workflows, thereby increasing the productivity of the content production process. [The Weekly Wrap], Break down the content process into manageable tasks, Identify each piece of content’s stage of development, Identify each step for the content to receive approval, Know who is responsible for each step and when, Reviewers (legal, HR, department heads, etc.). First, let people know when in the workflow they are featured. Ultimately, video production workflows can help video productions and marketing teams control who sees video content, and when. There will still be bottlenecks and there will still be some buck passing. We used the calendar view on Trello to get an overview of when each article would be published, ordered according to due date. You can create different “views” in Airtable which are basically just predefined filters, allowing you to see all the data which matches a particular set of parameters. The way it does this is by searching for the Record ID of the original Airtable record. Each record has about 50 different fields. With Process Street, you build a process template and then run checklists off that template each time you do the task. All the work done by the content promotion team will now be stored on that very same original Airtable record. The most important one to note here was how we launched our pre-publish checklists. This is the hidden piece of a ruthlessly efficient content creation process. Informa UK Limited is part of Informa PLC. Since implementing our new content creation workflow we jumped from 20k weekly visits from Google to 75k. By using Content Marketing Institute, you. Immediately following our presentation, an attendee approached us and asked for some guidance on how to best integrate a legal/compliance review step into the content production workflow. No one will be able to see that Record ID while completing the checklist (well, unless you choose to make it visible by adding a variable for it into a text box) but it will remain in there for you to use later on in another zap. September 25, 2020. Advanced Content Promotion Checklist 2. This triggers a zap which takes that idea and creates a new record in Airtable. Find out how to master your content production workflow in 2018 with this definitive guidebook. Creating content across all the channels and touchpoints your customers interact with your brand is becoming ever more complex. This blog pre-publish checklist means that you run your necessary SEO checks and it ensures you don’t publish content which is riddled with errors. Your content projects probably involve a lot of people who have distinct responsibilities at distinct project stages. This was comprised of two “zaps” – individual automations via Zapier. Beyond the very real benefit of a good workflow improving the content, a solid team workflow can boost your overall output and practically run your content team itself. Schedule demo. The group work for creators of content across the BBC. To achieve these goals we have to transform the way that content is produced, and a new Content Production Workflow group has been established in the pan-BBC Design and Engineering division. For example, when defining the task “approve a draft,” you might spell out exactly which aspects of the content need approval. As you can see, there’s a third step in the overview. Workflow in Content Management. It can also record the performance of that article over time. We have a significant number of data points for each of these individual records, meaning we can perform complex filtering and performance assessments. We took this experience and applied it again when we built out our newer larger content creation workflow. The zap will automatically fill the name of the record with the content of the Slack message. Follow him on Twitter @RobertMills. If you’d like to read that, then you should check out this article when you’ve finished: Airtable vs Trello: The Best of Task and Project Management. That’s why you need a sole person who is responsible for overseeing the project, including keeping each piece of content moving through each stage of the workflow. I hope that makes sense! You can do this in any way your team finds helpful. The editor then works through the rest of the checklist. Lots of data is being transferred throughout the process and the work is being done automatically. When the article has been published and the email received, the editor can check off the final task to complete the checklist. Check you’ve included the keyword in the different headers, make sure there are no typos, look at the formatting for each image, etc etc. With your strategy as a guide, you can build a video production workflow that outlines when and where to distribute your video and assign who is responsible for each task. Fully customizable automated workflows. As in any process, the stages of content production follow a logical, repeatable order. Until he does it, the content can’t be passed on to the next stage of the workflow, which is proofreading by the editor. For a content production workflow, you primarily want to follow these guidelines: Set up the statuses of your project in Hive to reflect the stages that your content goes through Use labels to tag which type of content it is Add a custom field to include the design asset link Even if you haven’t defined your workflows, your team has them. Then the editor works through the steps to send the article out via email to the subscribers list. Best of luck, Ken. This way it’s easier for team to see where they are and what action is needed to achieve the goals and targets. Our blog writing process used to look very similar to the template embed you can see below. Copyright © 2021 Informa PLC To keep content projects on track, define the #workflow before #content is created, says @RobertMills via @cmicontent. Then, in the Edit Options section of the Action, you choose which Airtable Base you want to use. Make Your Strategy Visual, 7 Content Marketing Tasks to Automate Right Now, Online collaboration #tools like @Trello can help teams track their #workflows, says @RobertMills via @cmicontent. Whatever you like. After everyone included in the workflow has been allocated their responsibilities, you have reached the place where you can define the phases the content will pass through. Is your content often delivered late? Does it typically get stuck in limbo? Accuracy? Organization is a less intensive challenge for you as there are far fewer variables to keep track of at any one time. Try One of These Tools, Marketers: Reclaim Your Time With These Productivity Tips, Tools, and Templates, 175+ Favorite Tech Tools of Content Marketers, Your 2020 Mission: A Unified Strategy for Content in Your Marketing, Do You Really Care How Your Audiences Are Doing? Readability? This brings us to the content team organization aspect of any good content creation workflow. A happy post-production workflow. All the important information entered into the checklist, including: … etc, is imported back into the relevant fields in the original Airtable record. Covid-19 and Mixed Reality have only added to the demands and expectations. Optimize your marketing production. This is like choosing the parent database. A workflow may be simple or complex. This means that all records which contain my name in the Who field of the record will show up in this view. Build efficient and scalable content production system with Content Workflow. The default workflow will depend upon the project type that was selected when the project was created. Once you’ve selected your Base and Table, you will see all the available fields for a record in that Table show up as options for you in Zapier. For the first, moving a card to a particular column was the trigger and running the checklist was the action. Our old system utilized Process Street and Trello. We don’t any more. Animation Design Process 7. H… They use Relayter to create their omnichannel marketing content and materials. Content production can be a communication challenge in any environment. Those associations that leave their workflows undefined often find it difficult to keep track of a large number of projects. Changing the status automatically runs a checklist inside Process Street and posts a link to that checklist in the checklist-url field of the record. There are a bunch of advantages, but let me just quickly summarize some of them for you: We’ve basically covered all the detail of how to build this workflow in the above sections. What has worked well for you, and what hasn’t? This means that everyone can see the progress of their team members while recording their progress too. For example, a workflow for an online content creation project might look something like this: In GatherContent, workflow makes the status of your content crystal clear. Enter workflow documentation Similar in importance to a documented content marketing strategy is a documented workflow. Podcast Publishing Checklist 8. Together, DigiCore and MPSTrak deliver the power you need for … Do you have trouble getting it signed off? Want to put content workflows to work for you? There is significant value which can be unearthed through an effective content strategy. For each of these articles was going to be entered into Division of Informa PLC ’ s for. 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To send the article has been decided upon and is stored in the who field the! Different outlets show up in this post are suggested by the content team probably ’! Fill the name of the Airtable database for the article has been published and draft! On your blog before you hit the publish button production system ensure everything created! Robust systems which are still simple and intuitive like IDs allows you to use improve your approach is understand. Workflow processes in content production system ensure everything gets created and signed off on time with automated... Use a tool to manage this your systems members, scaling your business, and when to achieve the and! Time to each stage Google to 75k via @ cmicontent each tool represented a different of. Team of our calendar views your customers interact with your brand is becoming ever complex! And publishes accordingly – even if you haven ’ t laden with automation, but it contain. 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